Emerald Coaches Emission Zero Strategy (9)

Mission, Vision & Values

Wheel Of Success


To create and maintain best practice in the management of vehicles, service to the customer and the full support and training of our employees.

If we pursue one goal more than any other, that goal is to deliver our customers and passengers to their destination safely, on time and in comfort .

Safety, and the responsibility vested in us, is something we have taken seriously for over 30 years and drives much of our decision making.

Our people are our most valuable asset and we pride ourselves on our high levels of staff retention. We invest in our staff; to improve their skills, to develop them as individuals and to support the company goals in setting the standard for high quality, excellent service and a commitment to servicing our customer needs.

We focus on innovation to help make our services more efficient, easier to use and more attractive. The delivery of highly professional services is critical to the success of the company.

We do not compromise on safety or quality.